Wine and ale in the menu at 1 Seattle Starbucks

Both beer and wine are being added to the menu at one Seattle Starbucks shop. The beer and wine may or might not be offered at other Starbucks stores. The possible product sales for Northwest producers are a big draw. Starbucks is also expecting this to help boost same-store sales. Article resource – Starbucks rolls out beer and wine sales in Seattle store by Personal Money Store.

Ale and wine at Starbucks

Offering beer and wine is something the E. Olive Way Starbucks shop in Seattle can be doing. This begun yesterday. As of right now, this is the only Starbucks store with an expanded menu, however industry watchers expect that if it goes well, this could well be expanded to many stores. This is a intelligent move for Starbucks. Before 2 p.m., Starbucks sees about 70 percent of its business. 1 way they tried to get more business later within the afternoon was pushing the “treat receipt” which let customers purchase a drink after 2 for $2 with their receipt from earlier within the day. This hasn’t helped as much as the company needs it to. The beer and wine being sold might boost afternoon business dramatically. This could lead to a rise in same-store sales as well.

A possibility for Northwest producers

Marketing ale and wine from Starbucks is a good thing for Northwest wineries and breweries. It’s a possibility in the making. Ste. Michelle, Hedges Family Estate and other Northwestern vineyards are being featured at the E. Olive Way store. Northwestern brews of beer are being sold as well. It seems that wine and beer may be introduced to the world within the way that Starbucks introduced different coffees to the world.

Putting a price on the beer and wine at Starbucks

There is the concern of cost when it comes to wine and beer at Starbucks. Numerous want to know if it can be expensive. The best cup of coffee is cheaper than a glass of wine that is not even that good, based on Starbucks officials. Rather than just ordering coffee though, customers at Starbucks order a coffee with all of the mixings in it, thanks to Starbucks. With $4 coffee drinks being normal, are customers going to need a no no fax cash advance to pay for wine?

Articles cited

Beyond the bottle

beyondthebottle.com/blog/2010/10/starbucks-serving-wine-beer-seattle.html

Newsfeed.com

newsfeed.time.com/2010/10/19/from-one-addiction-to-the-next-starbucks-to-offer-beer-and-wine/