Slight Paranoia accounts that Facebook have be on the wrong side of the user privacy issue – again. ”Challenges in Measuring Online Marketing Systems,” a technical study just lately published by researchers from Microsoft and the Max Planck Institute for Software Systems, might shed some light on yet another dark side of Facebook. Specifically, the paper implies that via a loophole, Facebook might be outing homosexual customers to advertisers.
Advertisements on Facebook with customers that have the sexual choice of homosexual are different
Facebook outing gay users is not an exercise in mind reading, content scrubbing or candid photo analysis. The fact is that Facebook users have the option of listing the gender of the type of partner in which they’re interested. Mark Zuckerberg begun Facebook for this reason. If ads targeted customers based on sexual preference, that wouldn’t be surprising. Ads already target customers depending on the location that is listed.
Personal privacy settings are supposed to prevent such a line from being crossed, however the study outlined within the lately published research paper found that ads targeted to a test profile for a fictional homosexual male user received ads that were radically different than a group of control profiles. Interestingly, ads to the fake lesbian user profile received ads that were not very different than the fabricated hetero female profile. Gawker explains that gay and straight male advertising just shows that placing an ad for a homosexual man on a straight man’s profile could be really bad when women do not have this very same problem and can see all the ads.
Flash your ID and choice information on the ad
The Facebook and consumer protection groups that is going on is evident. It’s shown here. If you click on an advertisement, your IP address, email and browsing data can all be given to the advertiser. If homosexual users click on the ad, their data about being homosexual is uploaded. Gawker explains that a user who hides their sexual preference with privacy settings on Facebook may still start to see more “gay-themed” advertising after going to the homosexual men ad.
Citations
Saikat
saikat.guha.cc/pub/imc10-ads.pdf
Gawker
gawker.com/5669316/is-facebook-outing-gay-users-to-advertisers
Paranoia
paranoia.dubfire.net/2010/10/more-private-data-leakage-at-facebook.html
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