After 2011, no Ford Pickups could be smaller than the F150

Ford sells more full-sized pickups than any business. Ford has been for a really long time. The most popular full size pickup in North The United States is the F150, and for good reason. Ford has made other trucks, too of course. Some of those other models have sold fairly well. The Ford Ranger was the best selling light pickup for a when, however the Ranger is being retired after next year. Also retiring is the only other truck made by Ford, the Sport Trac. Only the F series will remain, as Ford is jettisoning as many car lines as possible.

Sport Trac will cease to remain

Ford has been retiring models and brands not popular enough to keep. As outlined by the Courier-Journal, the Sport Trac is done as of October 2010. The model just isn’t selling. That’s why Ford is jettisoning the model. Like just about any car, there is a cult following for it. However, it just is not enough to keep making them. Initially offered in 2000, sales held steady for a number of years at around 60,000, however afterward steadily declined afterward. Fewer than 6,000 are sold so far this year. Trucks smaller than full size are down as a total market segment, making up only two percent of sales for the entire auto industry. It will cost Ford more to keep making Sport Trac and Ranger models, than to emphasize the F150.

Ford washes house

Ford, just like GM, is trimming away the fat. The auto maker is getting rid of models and brands that aren’t selling. Ford is paring down the models the company makes by a lot. As outlined by Automotive News, the company is trimming the lineup to fewer than 30 automobiles. Ford offered up to 97 as just lately as 2006. Ford has sold off underperforming brands for instance Aston Martin, Volvo, Land Rover and Jaguar. Mercury will stop existing at the end of the year.

Move it or lose it

Ford is not going to waste money on making cars that do not sell. Ford is also redesigning autos to share more parts. Take the Fiesta, which has 10 variations offered worldwide. About 65 percent of the parts of that car are shared with other autos. There won’t be a truck offered by Ford more small than the F150 by the end of 2011, as Ford believes the turbo V6 within the new F150 will appeal to more consumers.

Information from

Courier Journal

courier-journal.com/article/20100925/BUSINESS/309260013/1008/NEWS01/Ford to end Sport Trac production in December

Auto News

autonews.com/apps/pbcs.dll/article?AID=/20100927/OEM04/100929868/1257