Facebook trade marking "face"

Facebook is facing off with U.S. courts once more, reports TechCrunch. PlaceBook and TeachBook have no part in it this time. The business isn’t really in trouble for using the word “book” in its name. The U.K. business called CIS Internet Limited left off with this in 2008, where now Facebook is trying to get “face” to be a trademark name. {Facebook has purchased CIS’s trademark application and is moving forward|Facebook wants to move forward with the CIS’s trademark application it bought|Facebook bought an application that was trademarked by CIS and now wants to move on|Facebook hopes to move forward with things. It already bought CIS’s trademark application. Source for this article – The move Facebook is making with Trademark

Facebook wants to trademark “face.” It is not news to many. Trademarks are important to corporate branding, but occasionally it is too much. A man once attempted to trademark “ganja” in court. ”NSFW” was what Fark.com tried to trademark once. Snookie from “The Jersey Shore” also tried to trademark her nickname. There is a good chance Facebook won’t get the “face” trademark it wants.

Aaron Greenspan objects

Aaron Greenspan doesn’t think Facebook should be trying to trademark “face.” Aaron Greenspan claims to have made facebook with Mark Zuckerberg. Greenspan would end up having to pay Facebook if Facebook gets its “face” trademark because of the mobile payment app called FaceCash that Greenspan’s company, Think Computer, created. So would Apple, whose Facetime video calling app appears on the iPhone 4. Products use the word “face” in them all the time. Greenberg, and others, hope to be able to use this name still without paying.

Facebook needs to get over it and move on

When thinking about how aggressive Facebook has been in the past, it seems unlikely that “face” can be too big to it. Facebook has bigger fish to fry. Zuckerberg could be on the case of everyone using “face.” Even those who just are innocently creating a fun game, but do not want to make money, will need to be careful. Kobo Abe who wrote “Face of Another” may have to be careful. Also, even John Travolta and Nicholas Cage within the movies “Face/Off” will have to watch their backs. There is a big dispute. Is all this over faces? There wouldn’t even be mercy for the Tleilaxu face dancer from the “Dune” books.

Find more info on this subject

FACE

tarr.uspto.gov/servlet/tarr?regser=serial and amp;entry=78980756

TechCrunch

techcrunch.com/2010/08/26/trademark-face/

Wikipedia

en.wikipedia.org/wiki/Trademark