America wants revenge on BP following the Gulf of Mexico oil spill occurred. Every person wants to make sure the oil giant is fixing the tourism, jobs and ecological balance issues. According to the London Telegraph, nevertheless, BP is spending more than $ 1 million per week in corporate TV marketing alone. BP’s image to the world is much better with this. Unfortunately, the U.S. House of Representatives’ Energy and Commerce committee expects more of BP. Source of article – BP advertising spending budget exceeds $ 1 million per week by Personal Money Store.
More than one million every single month for last four months in a row
BP said it would cooperate with House committee demands. There hasn’t been an answer yet. There has been more spending on netweork TV, cable and radio marketing for BP. That’s money that could possibly be spent cleaning animals and finding underwater oil plumes. Some marketing is necessary, but $ 1 million-plus per week may be the “top kill” of overkill. President Obama put it bluntly: “What I don’t want to hear is, when they’re spending that kind of money on their shareholders and on TV advertising, that they’re nickel-and-diming fishermen or small businesses here in the Gulf who are having a hard time.”
More marketing within the Gulf Coast region
The Gulf Coast region, or the cities hurt by the oil spill, are getting the most marketing. This is shown by Media Monitor. The oil spill cleanup was advertised in five cities in Florida. Miami and Fort Myers are two of these cities that all were within the top 10 cities for BP to advertise at. You will find some congress members that think it is fine for BP to market. One of these is Rep. Kathy Castor. Although BP is advertising to help with its image, it is more likely to bring tourism back to Florida and also the other gulf states.
Controlling where details is flowing to
BP is trying to reassure America with its marketing. It appears it wants America to know it will make its commitments. It is assumed that those commitments are to service claims and keep up with the cleaning effort. BP seems to be keeping an eye on the bottom line right now though. How a brand is perceived is vitally important to that line, so don’t expect BP to stop spending millions on self-serving advertisements unless Congress manages to shoehorn the disgraced giant into a confining set of orthopedic shoes with economically correct arches.
Further reading
Telegraph
telegraph.co.uk/finance/newsbysector/energy/oilandgas/7969586/BP-to-admit-1m-a-week-advertising-spree.html
BP’s ad campaign – an academic perspective
youtube.com/watch?v=t1lM2gtg1gk
No comments:
Post a Comment