On February 2, Murdoch announced The Daily, an iPad-only newspaper that will "take the best of traditional journalism" and meld it with cutting-edge technology, accounts TechCrunch. In accordance with accounts, The Daily costs 14 cents on a daily basis, 99 centers weekly or $39.99 per year. Subscribing is as simple as a single click. The first two weeks of The Daily are free of charge. At least you won’t need a payday cash advance to test it out for 2 weeks. Resource for this article – The Daily newspaper launches as an iPad exclusive by MoneyBlogNewz.
How the Daily is a new creature
The Daily is one thing new to everybody. This is thinking about most brands like Wall Street Journal have been moving to online ways of staying in business. When it comes to print news and newscasts on TV, there appear to be fewer individuals interested in it. This is why Murdoch thinks reaching new generations could have to be done with portable tablet technology. As there is no built-in audience that will expect The Daily to conform to print journalism conventions, Murdoch has the chance to define one thing new.
"We have license to experiment. We believe The Daily will be the model for how stories are told," said Murdoch.
iPad newspaper for the Daily
The Daily is an iPad newspaper. Murdoch plans on having news stories updated all day long on it. Users familiar with the animated, 3-D graphical Cover Flow interface of iTunes will have no trouble navigating through The Daily’s stories. Users can change news to be to a specific area or personal preference while stories can have high definition video and panoramic photos.
Membership price to appeal to advertisers
It has been really hard to attract big advertisers meaning free online media delivery has been unsuccessful for most besides Google News. A lot of iPad users might be interested within the Daily considering the low price that comes with it. Nevertheless, Rupert Murdoch states it is high enough to get several marketers interested in participating.
The start up costs for The Daily was relatively low at $30 million while it will only cost $500,000 a week to keep up. Murdoch believes the Daily can be successful considering this and that marketers and iPad users will be drawn in.
Articles cited
The Daily
thedaily.com/
Tech Crunch
techcrunch.com/2011/02/02/murdoch-the-daily-will-cost-0-14-per-day-or-1-per-week/
Rupert Murdoch on The Daily vs. the Wall Street Journal
youtube.com/watch?v=E1BmRzg0I3U
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